Projects per year
Search results
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Active
Leveraging Influencer Networks for Successful Event Marketing (利用网红社交圈打造成功的活动营销)
LI, Y. (PI), KIM, J. (CoI) & PALMATIER, R. W. (CoI)
Research Grants Council (HKSAR)
1/01/25 → 31/12/26
Project: Grant Research
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“Thank You for Sponsoring”: The Impact of Disclosure on Social Media Marketing
LI, Y. (PI), HUANG, J. T. (CoI) & HUANG, C. W. (CoI)
1/10/24 → 30/09/26
Project: Grant Research
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Citation Discounting: How Short Travel Time Between Researcher and Journal Undermines Research Impact
LI, Y. (PI) & GUO, F. (CoI)
1/03/24 → 28/02/26
Project: Grant Research
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Social CRM: A Coupled Nonhomogeneous Hidden Markov Model Approach (社交CRM: 耦合非齐次隐马尔可夫模型方法)
LI, Y. (PI), ZHANG, J. Z. (CoI) & CHEN, X. (CoI)
1/01/24 → 31/12/25
Project: Grant Research