CHUNG Yu Ho Sebastian, Prof.

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 11 Scopus Citations
  • 2 Scopus h-Index
20102020

Research output per year

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Research Output

  • 11 Scopus Citations
  • 2 Scopus h-Index
  • 5 Journal Article (refereed)
  • 3 Conference Paper (other)
  • 1 Conference paper (refereed)
  • 1 Presentation

Do the pieces fit? Assessing the configuration effects of promotion attributes

PENG, L., CUI, G. & CHUNG, Y., 1 Mar 2020, In : Journal of Business Research. 109, p. 337-349 13 p.

Research output: Journal PublicationsJournal Article (refereed)

  • The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms

    PENG, L., CUI, G., CHUNG, Y. & ZHENG, W., 1 Jul 2020, In : Journal of Marketing. 84, 4, p. 67-85 19 p., 002224292091486.

    Research output: Journal PublicationsJournal Article (refereed)

  • 1 Scopus Citations

    A Multi-Facet Item Response Theory Approach to Improve Customer Satisfaction Using Online Product Ratings

    PENG, L., CUI, G., CHUNG, Y. H. & LI, C., Sep 2019, In : Journal of the Academy of Marketing Science. 47, 5, p. 960-976 17 p.

    Research output: Journal PublicationsJournal Article (refereed)

  • 2 Citations (Scopus)