Projects per year
Personal profile
Name in Chinese
鍾宇豪
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Yu Ho Sebastian CHUNG is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Leveraging Artificial Intelligence on User Generated Content to improve Customer Experience
CHUNG, Y. H. S. (PI), CUI, G. (CoI) & PENG, L. (CoI)
1/04/24 → 31/03/26
Project: Grant Research
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Style Is Queen! The Effect of Linguistic Complexity in Content Marketing from an Entropy Perspective (風格就是女王！從熵的視角來檢測語言複雜性對內容營銷的影響)
CUI, G. (PI), XIE, H. (CoI), PENG, L. (CoI) & CHUNG, Y. H. S. (CoI)
Research Grants Council (HKSAR)
1/01/24 → 31/12/25
Project: Grant Research
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Decoding Expressive Behaviours Associated with the Success of Live Streamers
PENG, L. (PI), CHUNG, Y. H. S. (CoI) & CUI, G. (CoI)
1/01/24 → 31/12/25
Project: Grant Research
Research output
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Look or sound like a winner? The effects of masculine and feminine gender cues in marketing videos
CUI, G., PENG, L., CHUNG, Y. & LIANG, S., Jan 2025, In: Journal of Business Research. 186, 115019.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Clicks for money : Predicting video views through a sentiment analysis of titles and thumbnails
CUI, G., CHUNG, S.Y.-H., PENG, L. & WANG, Q., 1 Oct 2024, In: Journal of Business Research. 183, 114849.Research output: Journal Publications › Journal Article (refereed) › peer-review
1 Citation (Scopus) -
Smile Science: Unraveling the Temporal and Spatial Dynamics of Expressions in Marketing Videos
PENG, L., CHUNG, Y. H., CUI, G. & WANG, Q., Dec 2024, 2024 AIB Asia Pacific Regional Conference Proceedings. Hong Kong: The Hang Seng University of Hong Kong, 7 p. MS0111Research output: Book Chapters | Papers in Conference Proceedings › Conference (Extended Abstracts) › peer-review
Prizes
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LU Research & Knowledge Transfer Fund Award 2022 (RGC Grant)
CHUNG, Y. H. S. (Recipient), Sept 2022
Prize: Prize (CDCF)
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How Firm-customer digital interactions are recreating the customer experience
CHUNG, Y. H. S. (Speaker) & LEE, K. Y. K. (Chair)
30 May 2023Activity: Talks or Presentations › Other Invited Talks or Presentations
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Business Innovation in the Digital Era
LIANG, L. P. (Organiser), LENG, M. (Organiser), PENG, L. (Speaker), CHUNG, Y. H. S. (Speaker), CUI, G. (Speaker), SUN, T. (Speaker), HUNG, W. (Speaker), KWOK, A. (Speaker), NGAI, I. (Speaker), YAM, C. F. (Speaker) & LEUNG, B.C.-K. (Speaker)
9 Jun 2021Activity: Involvement in Scholarly Events › Organize Conferences or other events
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Engaging customers using big data : from academia to practice
CHUNG, Y. H. S. (Speaker)
9 Jun 2021Activity: Talks or Presentations › Other Invited Talks or Presentations
Press/Media
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岭大专家学者汇聚2024年国际商务学会亚太分会 探讨国际商务领域
BARNES, B. R., CUI, G. & CHUNG, Y. H. S.
18/12/24
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
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Lingnan University participates in the 2024 Academy of International Business Asia Pacific Regional Conference
BARNES, B. R., CUI, G. & CHUNG, Y. H. S.
18/12/24
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
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嶺大專家學者匯聚2024年國際商務學會亞太分會 探討國際商務領域的趨勢與挑戰 Lingnan University participates in the 2024 Academy of International Business Asia Pacific Regional Conference
BARNES, B. R., CUI, G. & CHUNG, Y. H. S.
18/12/24
1 item of Media coverage
Press/Media: Corporate News