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CHUNG Yu Ho Sebastian, Prof.

  • 0 Scopus Citations
  • 0 Scopus h-Index
20182020
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Fingerprint Dive into the research topics where Yu Ho Sebastian CHUNG is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 4 Similar Profiles
Item response theory Business & Economics
Customer satisfaction Business & Economics
Rating Business & Economics
Premium Business & Economics
Mainland China Business & Economics
Socio-economic development Business & Economics
Hong Kong Business & Economics
Economic integration Business & Economics

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Research Output 2018 2020

  • 2 Conference Paper (other)
  • 2 Journal Article (refereed)

A Multi-Facet Item Response Theory Approach to Improve Customer Satisfaction Using Online Product Ratings

PENG, L., CUI, G., CHUNG, Y. H. & LI, C., Sep 2019, In : Journal of the Academy of Marketing Science. 47, 5, p. 960-976 17 p.

Research output: Journal PublicationsJournal Article (refereed)

Rating
Item response theory
Customer satisfaction
Criticality
Product attributes

Do the pieces fit? Assessing the configuration effects of promotion attributes

PENG, L., CUI, G. & CHUNG, Y., 24 Dec 2019, In : Journal of Business Research. 109, p. 337-349 13 p.

Research output: Journal PublicationsJournal Article (refereed)

Marketing
Interaction
Empirical study
Resources
Learning methods

Economic Integration with Mainland China and Socio-economic Development in Hong Kong

CUI, G. & CHUNG, Y. H., Dec 2018. 29 p.

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

Hong Kong
Economic integration
Socio-economic development
Mainland China
Economics