No photo of Yu Ho Sebastian CHUNG

CHUNG Yu Ho Sebastian, Prof.

  • 1 Scopus Citations
  • 1 Scopus h-Index
20182020

Research output per year

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Research Output

  • 1 Scopus Citations
  • 1 Scopus h-Index
  • 2 Conference Paper (other)
  • 2 Journal Article (refereed)

Do the pieces fit? Assessing the configuration effects of promotion attributes

PENG, L., CUI, G. & CHUNG, Y., 1 Mar 2020, In : Journal of Business Research. 109, p. 337-349 13 p.

Research output: Journal PublicationsJournal Article (refereed)

  • A Multi-Facet Item Response Theory Approach to Improve Customer Satisfaction Using Online Product Ratings

    PENG, L., CUI, G., CHUNG, Y. H. & LI, C., Sep 2019, In : Journal of the Academy of Marketing Science. 47, 5, p. 960-976 17 p.

    Research output: Journal PublicationsJournal Article (refereed)

  • 1 Scopus Citations

    Economic Integration with Mainland China and Socio-economic Development in Hong Kong

    CUI, G. & CHUNG, Y. H., Dec 2018. 29 p.

    Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review