Projects per year
Search results
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Active
The use of AI for WebCare Management
CHUNG, Y. H. S. (PI), PENG, L. (CoI) & CUI, G. (CoI)
1/04/25 → 30/09/26
Project: Grant Research
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Leveraging Artificial Intelligence on User Generated Content to improve Customer Experience
CHUNG, Y. H. S. (PI), CUI, G. (CoI) & PENG, L. (CoI)
1/04/24 → 31/03/26
Project: Grant Research
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Decoding Expressive Behaviours Associated with the Success of Live Streamers
PENG, L. (PI), CHUNG, Y. H. S. (CoI) & CUI, G. (CoI)
1/01/24 → 31/12/25
Project: Grant Research
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Style Is Queen! The Effect of Linguistic Complexity in Content Marketing from an Entropy Perspective (風格就是女王！從熵的視角來檢測語言複雜性對內容營銷的影響)
CUI, G. (PI), XIE, H. (CoI), PENG, L. (CoI) & CHUNG, Y. H. S. (CoI)
Research Grants Council (HKSAR)
1/01/24 → 31/12/25
Project: Grant Research
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Understanding Video Content of Crowdfunding Projects: A Deep Learning Approach to Video Processing and Feature Extraction (了解眾籌項目的視頻內容： 視頻處理和特徵提取的深度學習方法)
CHUNG, Y. H. S. (PI), CUI, G. (CoI), JIA, J. (CoI) & PENG, L. (CoI)
Research Grants Council (HKSAR)
1/01/23 → 30/06/25
Project: Grant Research
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Finished
Fake It Until You Make It: Asymmetry of Facial Expressions and Emotional Labor in Video Marketing (假装直到你成功：视频营销中的面部表情不对称和表情产生策略研究)
PENG, L. (PI), CHUNG, Y. H. S. (CoI) & CUI, G. (CoI)
Research Grants Council (HKSAR)
1/01/23 → 31/12/24
Project: Grant Research
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The Design of Reward Menus in Crowdfunding
CHUNG, Y. H. S. (PI), CUI, G. (CoI) & PENG, L. (CoI)
1/04/22 → 31/03/24
Project: Grant Research
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Face Value: The Effects of Atypical Face Gender in e-Commerce Platforms
CUI, G. (PI), CHUNG, Y. H. S. (CoI) & PENG, L. (CoI)
Research Grants Council (HKSAR)
1/01/22 → 31/12/23
Project: Grant Research
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Promoting the Hong Kong-Mainland Economic Integration Index for policy analysis and discourse
CUI, G. (PI) & CHUNG, Y. H. S. (CoI)
1/06/21 → 15/08/23
Project: Other Knowledge Transfer
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The digital Consumption Voucher Scheme and adoption of electronic payment service in Hong Kong
LIANG, L. P. (PI), CHUNG, Y. H. S. (CoI), LI, A. L. (CoI) & LIAN, W. (CoI)
1/06/21 → 30/11/22
Project: Other Knowledge Transfer
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Disclose or Disguise? How the Salience of Incentive Disclosures in Online Product Reviews Affects Review Bias and Consumer Purchase
CUI, G. (PI), PENG, L. (CoI) & CHUNG, Y. H. S. (CoI)
1/01/21 → 28/02/23
Project: Grant Research
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The Effect of Smiles on Consumer Perceptions and Actions
PENG, L. (PI), CUI, G. (CoI) & CHUNG, Y. H. S. (CoI)
1/01/21 → 31/12/22
Project: Grant Research