CHEN Yu Jen, Prof.

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 32 Scopus Citations
  • 2 Scopus h-Index

Research output per year

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Personal profile

Name in Chinese


Research interests

Consumer Behavior, Word-of-Mouth Communication, Social Influence, Persuasion Knowledge, Online Consumer Communication

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Research Output

The effect of salience of multiple social roles on social communication

CHEN, Y. J., 7 Jun 2017.

Research output: Other Conference ContributionsAbstract

When Too Many Friends Inhibit Talking: The Impact of Social Roles on Social Sharing Online

CHEN, Y-J., 27 Oct 2017.

Research output: Other Conference ContributionsConference Paper (other)

  • Who's driving this conversation? Systematic biases in the content of online consumer discussions

    HAMILTON, R. W., SCHLOSSER, A. & CHEN, Y-J., Aug 2017, In : Journal of Marketing Research. 54, 4, p. 540-555 16 p.

    Research output: Journal PublicationsJournal Article (refereed)

  • 14 Citations (Scopus)


    LU RGC Competitive Grants Award 2018

    CHEN, Yu Jen (Recipient), Mar 2018

    Prize: Prize / Award


    • 1 Other Participation at Scholarly Events

    44th Association for Consumer Research Annual Conference

    Yu Jen CHEN (Panel/Session Chair) & Rebecca HAMILTON (Panel/Session Chair)

    3 Oct 2013

    Activity: Involvement in Scholarly EventsOther Participation at Scholarly Events