• 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 27 Scopus Citations
  • 2 Scopus h-Index
20132022

Research output per year

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Personal profile

Chinese Name

陳譽仁

Research interests

Consumer Behavior, Word-of-Mouth Communication, Social Influence, Persuasion Knowledge, Online Consumer Communication

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Projects

Research Output

The effect of salience of multiple social roles on social communication

CHEN, Y. J., 7 Jun 2017.

Research output: Other Conference ContributionsAbstractResearchpeer-review

When Too Many Friends Inhibit Talking: The Impact of Social Roles on Social Sharing Online

CHEN, Y-J., 27 Oct 2017.

Research output: Other Conference ContributionsConference Paper (other)Researchpeer-review

  • Who's driving this conversation? Systematic biases in the content of online consumer discussions

    HAMILTON, R. W., SCHLOSSER, A. & CHEN, Y-J., Aug 2017, In : Journal of Marketing Research. 54, 4, p. 540-555 16 p.

    Research output: Journal PublicationsJournal Article (refereed)

  • 12 Citations (Scopus)

    Prizes

    LU RGC Competitive Grants Award 2018

    Yu Jen CHEN (Recipient), Mar 2018

    Prize: Prize / Award

    Activities

    • 1 Other Event / Participation

    44th Association for Consumer Research Annual Conference

    Yu Jen CHEN (Panel/Session Chair), Rebecca HAMILTON (Panel/Session Chair)
    3 Oct 2013

    Activity: Involvement in Research-related EventsOther Event / Participation