Projects per year
Personal profile
Chinese Name
陳譽仁
Research interests
Consumer Behavior, Word-of-Mouth Communication, Social Influence, Persuasion Knowledge, Online Consumer Communication
Fingerprint Dive into the research topics where Yu Jen CHEN is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Rating
Business & Economics
Persuasion knowledge model
Business & Economics
Persuasion
Business & Economics
Rating scales
Business & Economics
Confidence
Business & Economics
Word-of-mouth communication
Business & Economics
Social influence
Business & Economics
Communication
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects 2014 2022
The Investigation of Consumer-Generated Reviews of Credence Product
1/02/19 → 31/01/21
Project: Grant Research
Introversion and Online Review-How and Why Could Review System Facilitate Introverts Posting Intention?
1/03/18 → 29/02/20
Project: Grant Research
Systematic Biases in Pros-Cons Review: The Role of Sense of Community in Driving Classification Bias Behavior
CHEN, Y. J., KIRMANI, A. & LI, C.
1/01/18 → 30/06/20
Project: Grant Research
Research Output 2013 2017
The effect of salience of multiple social roles on social communication
CHEN, Y. J., 7 Jun 2017.Research output: Other Conference Contributions › Abstract
12
Citations
(Scopus)
Who's driving this conversation? Systematic biases in the content of online consumer discussions
HAMILTON, R. W., SCHLOSSER, A. & CHEN, Y-J., Aug 2017, In : Journal of Marketing Research. 54, 4, p. 540-555 16 p.Research output: Journal Publications › Journal Article (refereed)
Social media
Decision-making bias
Decision criteria
Experiment
Query
The investigation of message senders relation on message effectiveness
CHEN, Y. J. & KIRMANI, A., 26 Aug 2016.Research output: Other Conference Contributions › Poster › Research › peer-review
Prizes
Activities 2013 2013
- 1 Organising / Participating in Conference or Event
44th Association for Consumer Research Annual Conference
Yu Jen CHEN (Panel/Session Chair), Rebecca HAMILTON (Panel/Session Chair)3 Oct 2013
Activity: Involvement in Conferences / Events (Research-related) › Organising / Participating in Conference or Event