• 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 26 Scopus Citations
  • 2 Scopus h-Index
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Personal profile

Chinese Name


Research interests

Consumer Behavior, Word-of-Mouth Communication, Social Influence, Persuasion Knowledge, Online Consumer Communication

Fingerprint Dive into the research topics where Yu Jen CHEN is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Rating Business & Economics
Persuasion knowledge model Business & Economics
Persuasion Business & Economics
Rating scales Business & Economics
Confidence Business & Economics
Word-of-mouth communication Business & Economics
Social influence Business & Economics
Communication Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2014 2022

Research Output 2013 2017

The effect of salience of multiple social roles on social communication

CHEN, Y. J., 7 Jun 2017.

Research output: Other Conference ContributionsAbstract

12 Citations (Scopus)

Who's driving this conversation? Systematic biases in the content of online consumer discussions

HAMILTON, R. W., SCHLOSSER, A. & CHEN, Y-J., Aug 2017, In : Journal of Marketing Research. 54, 4, p. 540-555 16 p.

Research output: Journal PublicationsJournal Article (refereed)

Social media
Decision-making bias
Decision criteria

The investigation of message senders relation on message effectiveness

CHEN, Y. J. & KIRMANI, A., 26 Aug 2016.

Research output: Other Conference ContributionsPosterResearchpeer-review


LU RGC Competitive Grants Award 2018

Yu Jen CHEN (Recipient), Mar 2018

Prize: Prize / Award

Activities 2013 2013

  • 1 Organising / Participating in Conference or Event

44th Association for Consumer Research Annual Conference

Yu Jen CHEN (Panel/Session Chair), Rebecca HAMILTON (Panel/Session Chair)
3 Oct 2013

Activity: Involvement in Conferences / Events (Research-related)Organising / Participating in Conference or Event