CHEN Yu Jen, Prof.

Associate Professor, Department of Marketing and International Business
Programme Coordinator of the Master of Science in Marketing and International Business Programme, Department of Marketing and International Business

https://orcid.org/0000-0002-7142-2839

Phone(852) 26168236
Emailyujenchen@ln.edu.hk

8 Castle Peak Road, Tuen Mun
Hong Kong

Source: Scopus
Calculated based on no. of publications stored in Lingnan Scholars and citations from Scopus

Research activity per year

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Personal profile

Name in Chinese

陳譽仁

Research interests

Consumer Behavior, Word-of-Mouth Communication, Social Influence, Persuasion Knowledge, Online Consumer Communication

Expertise related to UN SDGs

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

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2 Active
7 Finished

An Investigation of Reviews for Credence Goods: The Motivation and Intervention
CHEN, Y. J.
LU Research Committee
1/01/21 → 31/12/22
Project: Grant Research
Investigation of Online Review for Credence Service Provider
CHEN, Y. J.
LU Research Committee
1/02/20 → 31/01/22
Project: Grant Research
The Investigation of Consumer-Generated Reviews of Credence Product
CHEN, Y. J.
LU Research Committee
1/02/19 → 31/01/21
Project: Grant Research

38 Scopus Citations
2 Scopus h-Index
6 Abstract
3 Presentation
3 Journal Article (refereed)
1 Book (Author)
More

Online Reviews of Credence Service Providers: What Do Consumers Evaluate, Do Other Consumers Believe the Reviews, and Are Interventions Needed?
LANTZY, S., HAMILTON, R. W., CHEN, Y-J. & STEWART, K., Jan 2021, In: Journal of Public Policy and Marketing. 40, 1, p. 27-44 18 p., 074391562095067.
Research output: Journal Publications › Journal Article (refereed) › peer-review
The effect of salience of multiple social roles on social communication
CHEN, Y. J., 7 Jun 2017.
Research output: Other Conference Contributions › Abstract › peer-review
When Too Many Friends Inhibit Talking: The Impact of Social Roles on Social Sharing Online
CHEN, Y-J., 27 Oct 2017.
Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review

LU RGC Competitive Grants Award 2018
CHEN, Yu Jen (Recipient), Mar 2018
Prize: Prize (CDCF)

1 Other Participation at Scholarly Events

44th Association for Consumer Research Annual Conference
Yu Jen CHEN (Panel/Session Chair) & Rebecca HAMILTON (Panel/Session Chair)
3 Oct 2013
Activity: Involvement in Scholarly Events › Other Participation at Scholarly Events