Personal profile

Chinese Name

陳譽仁

Research interests

Consumer Behavior, Word-of-Mouth Communication, Social Influence, Persuasion Knowledge, Online Consumer Communication

Fingerprint Dive into the research topics where Yu Jen CHEN is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Persuasive Communication Medicine & Life Sciences

Posters Medicine & Life Sciences

Rating Business & Economics

Emotions Medicine & Life Sciences

Persuasion knowledge model Business & Economics

Research Medicine & Life Sciences

Rating scales Business & Economics

Confidence Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2014 2021

• 3 Active
• 4 Finished

Projects per year

The Investigation of Consumer-Generated Reviews of Credence Product

CHEN, Y. J.

LU Research Committee

1/02/19 → 31/01/21

Project: Grant Research

Introversion and Online Review-How and Why Could Review System Facilitate Introverts Posting Intention?

CHEN, Y. J.

LU Research Committee

1/03/18 → 29/02/20

Project: Grant Research

Systematic Biases in Pros-Cons Review: The Role of Sense of Community in Driving Classification Bias Behavior

CHEN, Y. J., KIRMANI, A. & LI, C.

Research Grants Council

1/01/18 → 30/06/20

Project: Grant Research

Research Output 2013 2017

• 24 Scopus Citations
• 2 Scopus h-Index
• 5 Abstract
• 2 Journal Article (refereed)
• 1 Book (Author)
• 1 Poster

Research Output per year

10 Citations (Scopus)

Who's driving this conversation? Systematic biases in the content of online consumer discussions

HAMILTON, R. W., SCHLOSSER, A. & CHEN, Y-J., Aug 2017, In : Journal of Marketing Research. 54, 4, p. 540-555 16 p.

Research output: Journal Publications › Journal Article (refereed)

Social media

Decision-making bias

Decision criteria

Experiment

Query

The investigation of message senders relation on message effectiveness

CHEN, Y. J. & KIRMANI, A., 26 Aug 2016.

Research output: Other Conference Contributions › Poster › Research › peer-review

The Role of Social Endorsement in a Repeated Exposure Context

QI, S. & CHEN, Y-J., 2016, p. 755-755.

Research output: Other Conference Contributions › Abstract › Research › peer-review

Endorsements

Prizes

LU RGC Competitive Grants Award 2018

Yu Jen CHEN (Recipient), Mar 2018

Prize: Prize / Award

Activities 2013 2013

• 1 Organising / Participating in Conference or Event

Activities per year

44th Association for Consumer Research Annual Conference

Yu Jen CHEN (Session Chair), Rebecca HAMILTON (Session Chair)

3 Oct 2013

Activity: Involvement in Conferences / Events (Research-related) › Organising / Participating in Conference or Event