Projects per year
Personal profile
Chinese Name
陳譽仁
Research interests
Consumer Behavior, Word-of-Mouth Communication, Social Influence, Persuasion Knowledge, Online Consumer Communication
Fingerprint Dive into the research topics where Yu Jen CHEN is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Persuasive Communication
Medicine & Life Sciences
Restaurants
Medicine & Life Sciences
Posters
Medicine & Life Sciences
Research
Medicine & Life Sciences
Equipment and Supplies
Medicine & Life Sciences
Rating
Business & Economics
Emotions
Medicine & Life Sciences
Persuasion knowledge model
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects 2014 2021
The Investigation of Consumer-Generated Reviews of Credence Product
1/02/19 → 31/01/21
Project: Grant Research
Introversion and Online Review-How and Why Could Review System Facilitate Introverts Posting Intention?
1/03/18 → 29/02/20
Project: Grant Research
Systematic Biases in Pros-Cons Review: The Role of Sense of Community in Driving Classification Bias Behavior
CHEN, Y. J., KIRMANI, A. & LI, C.
1/01/18 → 31/12/19
Project: Grant Research
Research Output 2013 2017
9
Citations
(Scopus)
Who’s driving this conversation? Systematic biases in the content of online consumer discussions
HAMILTON, R. W., SCHLOSSER, A. & CHEN, Y-J., 1 Aug 2017, In : Journal of Marketing Research. 54, 4, p. 540-555 16 p.Research output: Journal Publications › Journal Article (refereed) › Research › peer-review
Social media
Decision-making bias
Decision criteria
Experiment
Query
When and Why Does the Presence of Friends Affect Status Update Frequency on Social Network Sites?
CHEN, Y-J., Dec 2016.Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review
Does Review Structure Matter? How Narrative or Pros-Cons Review Influences Review Content
LI, C. & CHEN, Y-J., 1 Oct 2015.Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review