• 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 23 Scopus Citations
  • 2 Scopus h-Index
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Personal profile

Chinese Name


Research interests

Consumer Behavior, Word-of-Mouth Communication, Social Influence, Persuasion Knowledge, Online Consumer Communication

Fingerprint Dive into the research topics where Yu Jen CHEN is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Persuasive Communication Medicine & Life Sciences
Restaurants Medicine & Life Sciences
Posters Medicine & Life Sciences
Research Medicine & Life Sciences
Equipment and Supplies Medicine & Life Sciences
Rating Business & Economics
Emotions Medicine & Life Sciences
Persuasion knowledge model Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2014 2021

Research Output 2013 2017

  • 23 Scopus Citations
  • 2 Scopus h-Index
  • 3 Journal Article (refereed)
  • 2 Conference Paper (other)
  • 1 Book (Author)
  • 1 Conference paper (refereed)
9 Citations (Scopus)

Who’s driving this conversation? Systematic biases in the content of online consumer discussions

HAMILTON, R. W., SCHLOSSER, A. & CHEN, Y-J., 1 Aug 2017, In : Journal of Marketing Research. 54, 4, p. 540-555 16 p.

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

Social media
Decision-making bias
Decision criteria

When and Why Does the Presence of Friends Affect Status Update Frequency on Social Network Sites?

CHEN, Y-J., Dec 2016.

Research output: Other Conference ContributionsConference Paper (other)Researchpeer-review

Does Review Structure Matter? How Narrative or Pros-Cons Review Influences Review Content

LI, C. & CHEN, Y-J., 1 Oct 2015.

Research output: Other Conference ContributionsConference Paper (other)Researchpeer-review


LU RGC Competitive Grants Award 2018

Yu Jen CHEN (Recipient), Mar 2018

Prize: Prize / Award