Projects per year
Personal profile
Name in Chinese
陳譽仁
Research interests
Consumer Behavior, Word-of-Mouth Communication, Social Influence, Persuasion Knowledge, Online Consumer Communication
Expertise related to UN Sustainable Devlopment Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Yu Jen CHEN is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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An Investigation of Reviews for Credence Goods: The Motivation and Intervention
1/01/21 → 31/12/22
Project: Grant Research
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Investigation of Online Review for Credence Service Provider
1/02/20 → 31/01/22
Project: Grant Research
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The Investigation of Consumer-Generated Reviews of Credence Product
1/02/19 → 31/01/21
Project: Grant Research
Research output
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A set-theoretic approach to identifying effective configurations ofpromotional attributes
QI, S., PENG, L. & CHEN, Y-J., 18 Aug 2021, (E-pub ahead of print) In: Journal of Consumer Marketing. 12 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Online Reviews of Credence Service Providers: What Do Consumers Evaluate, Do Other Consumers Believe the Reviews, and Are Interventions Needed?
LANTZY, S., HAMILTON, R. W., CHEN, Y-J. & STEWART, K., Jan 2021, In: Journal of Public Policy and Marketing. 40, 1, p. 27-44 18 p., 074391562095067.Research output: Journal Publications › Journal Article (refereed) › peer-review
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The effect of salience of multiple social roles on social communication
CHEN, Y. J., 7 Jun 2017.Research output: Other Conference Contributions › Abstract › Research › peer-review
Prizes
Activities
- 1 Other Participation at Scholarly Events
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44th Association for Consumer Research Annual Conference
Yu Jen CHEN (Panel/Session Chair) & Rebecca HAMILTON (Panel/Session Chair)
3 Oct 2013Activity: Involvement in Scholarly Events › Other Participation at Scholarly Events