Projects per year
Personal profile
Chinese Name
陳譽仁
Research interests
Consumer Behavior, Word-of-Mouth Communication, Social Influence, Persuasion Knowledge, Online Consumer Communication
Fingerprint Dive into the research topics where Yu Jen CHEN is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects
Investigation of Online Review for Credence Service Provider
1/02/20 → 31/01/22
Project: Grant Research
The Investigation of Consumer-Generated Reviews of Credence Product
1/02/19 → 31/01/21
Project: Grant Research
Systematic Biases in Pros-Cons Review: The Role of Sense of Community in Driving Classification Bias Behavior
CHEN, Y. J., KIRMANI, A. & LI, C.
1/01/18 → 30/06/20
Project: Grant Research
Research Output
The effect of salience of multiple social roles on social communication
CHEN, Y. J., 7 Jun 2017.Research output: Other Conference Contributions › Abstract › Research › peer-review
When Too Many Friends Inhibit Talking: The Impact of Social Roles on Social Sharing Online
CHEN, Y-J., 27 Oct 2017.Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review
Who's driving this conversation? Systematic biases in the content of online consumer discussions
HAMILTON, R. W., SCHLOSSER, A. & CHEN, Y-J., Aug 2017, In : Journal of Marketing Research. 54, 4, p. 540-555 16 p.Research output: Journal Publications › Journal Article (refereed)
12
Citations
(Scopus)
Prizes
Activities
- 1 Other Event / Participation
44th Association for Consumer Research Annual Conference
Yu Jen CHEN (Panel/Session Chair), Rebecca HAMILTON (Panel/Session Chair)3 Oct 2013
Activity: Involvement in Research-related Events › Other Event / Participation