• 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 24 Scopus Citations
  • 2 Scopus h-Index
20132021
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Personal profile

Chinese Name

陳譽仁

Research interests

Consumer Behavior, Word-of-Mouth Communication, Social Influence, Persuasion Knowledge, Online Consumer Communication

Fingerprint Dive into the research topics where Yu Jen CHEN is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Persuasive Communication Medicine & Life Sciences
Posters Medicine & Life Sciences
Rating Business & Economics
Emotions Medicine & Life Sciences
Persuasion knowledge model Business & Economics
Research Medicine & Life Sciences
Rating scales Business & Economics
Confidence Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2014 2021

Research Output 2013 2017

  • 24 Scopus Citations
  • 2 Scopus h-Index
  • 5 Abstract
  • 2 Journal Article (refereed)
  • 1 Book (Author)
  • 1 Poster
10 Citations (Scopus)

Who's driving this conversation? Systematic biases in the content of online consumer discussions

HAMILTON, R. W., SCHLOSSER, A. & CHEN, Y-J., Aug 2017, In : Journal of Marketing Research. 54, 4, p. 540-555 16 p.

Research output: Journal PublicationsJournal Article (refereed)

Social media
Decision-making bias
Decision criteria
Experiment
Query

The investigation of message senders relation on message effectiveness

CHEN, Y. J. & KIRMANI, A., 26 Aug 2016.

Research output: Other Conference ContributionsPosterResearchpeer-review

The Role of Social Endorsement in a Repeated Exposure Context

QI, S. & CHEN, Y-J., 2016, p. 755-755.

Research output: Other Conference ContributionsAbstractResearchpeer-review

Endorsements

Prizes

LU RGC Competitive Grants Award 2018

Yu Jen CHEN (Recipient), Mar 2018

Prize: Prize / Award

Activities 2013 2013

  • 1 Organising / Participating in Conference or Event

44th Association for Consumer Research Annual Conference

Yu Jen CHEN (Session Chair), Rebecca HAMILTON (Session Chair)
3 Oct 2013

Activity: Involvement in Conferences / Events (Research-related)Organising / Participating in Conference or Event