Personal profile
Name in Chinese
李臻昊
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Dive into the research topics where Zhenhao LI is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Introducing New Products via Social Media Influencers : Pricing and Commission Strategies
LI, Z. & LIANG, L. P., Sept 2025, In: Naval Research Logistics (NRL). 72, 6, p. 843-857 15 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access1 Link opens in a new tab Citation (Scopus) -
Regulating false claims in influencer marketing
LI, Z. & LIANG, L., 16 Oct 2025, (E-pub ahead of print) In: European Journal of Operational Research.Research output: Journal Publications › Journal Article (refereed) › peer-review
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New Product Introduction via Social Media Influencer
LI, Z. & LIANG, L., Jul 2023, 2023 Global Marketing Conference at Seoul Proceedings. Global Knowledge Marketing Management Association, p. 886Research output: Book Chapters | Papers in Conference Proceedings › Conference (Extended Abstracts) › peer-review
Activities
- 2 Other Invited Talks or Presentations
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Issues on selling products via social media influencers
LI, Z. (Speaker)
27 Apr 2023Activity: Talks or Presentations › Other Invited Talks or Presentations
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Analytical models for influencer marketing analysis: How to conduct an effective influencer marketing campaign?
LI, Z. (Speaker)
18 May 2021Activity: Talks or Presentations › Other Invited Talks or Presentations
Thesis
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Issues on selling products via social media influencers
LI, Z. (Author), LIANG, L. P. (Supervisor) & LENG, M. (Co-supervisor), 7 Aug 2023Student thesis: PhD Thesis (Lingnan)