Demarketing Ad for Luxury Fashion Advertising: Social Influences and Customization Self‐Efficacy and Intrinsic Motivation in Influencing Employee Creativity

Project Details

StatusNot started
Effective start/end date1/01/2331/12/23


  • LU Research Committee: HK$50,000.00

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure

Funding Scheme

  • Faculty Research Grant