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Disclose or Disguise? How the Salience of Incentive Disclosures in Online Product Reviews Affects Review Bias and Consumer Purchase
CUI, Geng
(PI)
PENG, Ling
(CoI)
CHUNG, Yu Ho Sebastian
(CoI)
Department of Marketing and International Business
Office of the Faculty of Business
Overview
Project Details
Status
Active
Effective start/end date
1/01/21
→
30/08/22
Funding
LU Research Committee:
HKD80,000.00
View all
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Funding Scheme
Direct Grant