Disclose or Disguise? How the Salience of Incentive Disclosures in Online Product Reviews Affects Review Bias and Consumer Purchase

Project Details

StatusActive
Effective start/end date1/01/2130/08/22

Funding

  • LU Research Committee: HKD80,000.00

Funding Scheme

  • Direct Grant

Fingerprint

Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.