Disclose or Disguise? How the Salience of Incentive Disclosures in Online Product Reviews Affects Review Bias and Consumer Purchase

Status	Active
Effective start/end date	1/01/21 → 30/08/22

Funding

LU Research Committee: HKD80,000.00

Funding Scheme

Direct Grant

1 Journal Article (refereed)

The importance of being earnest: Mandatory vs. voluntary disclosure of incentives for online product reviews
CUI, G., CHUNG, Y., PENG, L. & ZHENG, W., 1 Dec 2021, (E-pub ahead of print) In: Journal of Business Research.
Research output: Journal Publications › Journal Article (refereed) › peer-review