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Disclose or Disguise? How the Salience of Incentive Disclosures in Online Product Reviews Affects Review Bias and Consumer Purchase
CUI, Geng
(PI)
PENG, Ling
(CoI)
CHUNG, Yu Ho Sebastian
(CoI)
Department of Marketing and International Business
Office of the Faculty of Business
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Research Outputs
(1)
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Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
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Social Sciences
Sales
100%
Consumer Perception
50%
Consumer Marketing
50%
Propensity Score
50%
Platform Economy
50%
Law
50%
Purchase Decision
50%
Government Policy
50%
Regression Analysis
50%