Disclose or Disguise? How the Salience of Incentive Disclosures in Online Product Reviews Affects Review Bias and Consumer Purchase

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• 2022

  The importance of being earnest: Mandatory vs. voluntary disclosure of incentives for online product reviews

  CUI, G., CHUNG, Y., PENG, L. & ZHENG, W., Mar 2022, In: Journal of Business Research. 141, p. 633-645 13 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

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  19   Link opens in a new tab Citations (Scopus)