Emotions and Consumer Ethnocentrism: the Cases of Chinese vs American Young Consumers

Project Details

Effective start/end date1/07/2130/06/23


  • LU Research Committee: HK$50,000.00

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 10 - Reduced Inequalities

Funding Scheme

  • Faculty Research Grant