Project Details
| Status | Active |
|---|---|
| Effective start/end date | 1/12/22 → 30/11/24 |
Funding
- LU Research Committee: HK$50,000.00
Funding Scheme
- Faculty Research Grant
Emotions and Consumer Ethnocentrism: The cases of Chinese vs American young consumers
- CHEN, Yifeng Nancy (PI)
- Mike, CHAO (CoI)