Exploring the Impact of Inter-Text Space of Text Messages on Consumers' Reactions in Customer-Firm Interactions

Project Details

StatusActive
Effective start/end date1/01/25 → 30/06/26

Funding

  • LU Research Committee: HK$80,000.00

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 12 - Responsible Consumption and Production

Funding Scheme

  • Direct Grant