Project Details
| Status | Finished |
|---|---|
| Effective start/end date | 1/01/22 → 31/12/23 |
Funding
- Research Grants Council (Hong Kong, China): HK$257,449.00
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):
-
SDG 5 Gender Equality -
SDG 9 Industry, Innovation, and Infrastructure
Funding Scheme
- General Research Fund
Fingerprint
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Research output
- 1 Journal Article (refereed)
-
Look or sound like a winner? The effects of masculine and feminine gender cues in marketing videos
CUI, G., PENG, L., CHUNG, Y. & LIANG, S., Jan 2025, In: Journal of Business Research. 186, 15 p., 115019.Research output: Journal Publications › Journal Article (refereed) › peer-review
Prizes
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LU Research & Knowledge Transfer Fund Award 2022 (RGC Grant)
CUI, G. (Recipient), Apr 2022
Prize: Prize (CDCF)