Friends or Non-Friends? How Communicators Relation Backfires Message Persuasiveness (訊息散播者之間的關係如何降低訊息的說服性呢)

Project Details

Effective start/end date1/01/1530/06/17


  • Research Grants Council: HKD538,800.00

Funding Scheme

  • Early Career Scheme

Research Output

The investigation of message senders relation on message effectiveness

CHEN, Y. J. & KIRMANI, A., 26 Aug 2016.

Research output: Other Conference ContributionsPoster

The Role of Social Endorsement in a Repeated Exposure Context

QI, S. & CHEN, Y-J., 2016, p. 755-755.

Research output: Other Conference ContributionsAbstract