Project Details
| Status | Finished |
|---|---|
| Effective start/end date | 1/01/15 → 30/06/17 |
Funding
- Research Grants Council (Hong Kong, China): HK$538,800.00
Funding Scheme
- Early Career Scheme
Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
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The investigation of message senders relation on message effectiveness
CHEN, Y. J. & KIRMANI, A., 26 Aug 2016.Research output: Other Conference Contributions › Poster › peer-review
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The Role of Social Endorsement in a Repeated Exposure Context
QI, S. & CHEN, Y.-J., 2016, p. 755-755. 1 p.Research output: Other Conference Contributions › Abstract › peer-review
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When and Why Does the Presence of Friends Affect Status Update Frequency on Social Network Sites?
CHEN, Y.-J., Dec 2016.Research output: Other Conference Contributions › Abstract › peer-review