Friends or Non-Friends? How Communicators Relation Backfires Message Persuasiveness (訊息散播者之間的關係如何降低訊息的說服性呢)

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Poster
2016

The investigation of message senders relation on message effectiveness

CHEN, Y. J. & KIRMANI, A., 26 Aug 2016.

Research output: Other Conference ContributionsPoster