From Controlling the Air to Controlling the Self: Phonetic Effects of Brand Names on Consumer Self-Control Behavior in Consumption

Project Details

Effective start/end date1/10/2230/09/24


  • Lam Kei On Memorial Trust: HK$248,400.00

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 5 - Gender Equality

Funding Scheme

  • Lam Woo Research Fund – Project Grant


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