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From Controlling the Air to Controlling the Self: Phonetic Effects of Brand Names on Consumer Self-Control Behavior in Consumption
LI, Yiwei
(PI)
SU, Lei
(CoI)
Department of Marketing and International Business
Overview
Project Details
Status
Active
Effective start/end date
1/10/22
→
30/09/24
View all
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Funding Scheme
Lam Woo Research Fund – Project Grant