From Recognition to Manipulation: How Influencers’ Endorsement Rates Affect Engagement

  • GAO, Yi Angela (PI)
  • GU, Flora F. (CoI)
  • LEUNG, Fine (CoI)
  • LI, Yijing (CoI)

Project Details

StatusNot started
Effective start/end date1/08/255/10/26

Funding

  • LU Research Committee: HK$50,000.00

Funding Scheme

  • Faculty Research Grant