Project Details
| Status | Finished |
|---|---|
| Effective start/end date | 1/03/16 → 28/02/18 |
Funding
- LU Research Committee: HK$120,000.00
Funding Scheme
- Direct Grant
Getting Closer to Your Customers: Online Promotion Strategies to Generate WOM and Product Sales
- PENG, Ling (PI)
- CUI, Geng (CoI)