Project Details
| Status | Finished |
|---|---|
| Effective start/end date | 1/01/21 → 30/06/22 |
Funding
- LU Research Committee: HK$50,000.00
Funding Scheme
- Faculty Research Grant
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Research output
- 1 Journal Article (refereed)
-
Hiding in the Crowd: Secrecy Compels Consumer Conformity
HE, D., JIANG, Y. & GORN, G. J., Apr 2022, In: Journal of Consumer Research. 48, 6, p. 1032–1049 18 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access11 Link opens in a new tab Citations (Scopus)