How Interstitial Space in Logos Affects Consumers’ Perceived Brand Hedonism

HE, Dongjin (PI)
JIANG, Yuwei (CoI)

Department of Marketing and International Business

2 Journal Article (refereed)

2 results

2025
Loose = fun? How interstitial space in brand logos affects product perception
LIU, Q. E., HE, D. & JIANG, Y., 1 Apr 2025, In: Journal of Business Research. 192, 115295.
Research output: Journal Publications › Journal Article (refereed) › peer-review

Open Access
2023
The negative handmade effect : How and why control deprivation thwarts desire for handmade products
SONG, J. F., HE, D. & JIANG, Y., Jul 2023, In: Psychology & Marketing. 40, 7, p. 1431-1445 15 p.
Research output: Journal Publications › Journal Article (refereed) › peer-review

Open Access
5 Citations (Scopus)