If the Pieces Fit: Uncovering the Interplay among Promotion Attributes

Project Details

Effective start/end date1/03/1731/12/18


  • LU Research Committee: HKD120,000.00

Funding Scheme

  • Direct Grant

Research Output

  • 1 Journal Article (refereed)

Do the pieces fit? Assessing the configuration effects of promotion attributes

PENG, L., CUI, G. & CHUNG, Y., 1 Mar 2020, In : Journal of Business Research. 109, p. 337-349 13 p.

Research output: Journal PublicationsJournal Article (refereed)