Project Details
| Status | Finished |
|---|---|
| Effective start/end date | 1/03/17 → 31/12/18 |
Funding
- LU Research Committee: HK$120,000.00
Funding Scheme
- Direct Grant
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Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
Research output
- 1 Journal Article (refereed)
-
Do the pieces fit? Assessing the configuration effects of promotion attributes
PENG, L., CUI, G. & CHUNG, Y., Mar 2020, In: Journal of Business Research. 109, p. 337-349 13 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
7 Link opens in a new tab Citations (Scopus)