Leveraging Influencer Networks for Successful Event Marketing (利用网红社交圈打造成功的活动营销)

  • LI, Yiwei (PI)
  • KIM, Jisu (CoI)
  • PALMATIER, Robert W. (CoI)

Project Details

StatusActive
Effective start/end date1/01/2531/12/26

Funding

  • Research Grants Council (HKSAR): HK$587,000.00

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Funding Scheme

  • General Research Fund