Machine Learning Empowered Neuoforecasting

CAO, Cong Clark (PI)
SUN, Muxia (CoI)

Department of Marketing and International Business

1 results

2026
Handmade brands and product variety perception: The "handmade = small variety" belief
HE, D., WEI, L., WANG, J., CAO, C. C. & TOK, D., 2026, In: Marketing Letters. 37, 1, 13.
Research output: Journal Publications › Journal Article (refereed) › peer-review