Project Details
| Status | Finished |
|---|---|
| Effective start/end date | 1/01/23 → 31/12/24 |
Funding
- LU Research Committee: HK$100,000.00
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):
-
SDG 1 No Poverty -
SDG 3 Good Health and Well-being
Funding Scheme
- Direct Grant
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Research output
- 5 Journal Article (refereed)
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Exploring the impact of inter-text space on consumer reactions in firm-customer communication
WANG, J., HE, D., LI, Y. & JIANG, Y., May 2026, In: Journal of Business Research. 210, 116111.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Handmade brands and product variety perception: The "handmade = small variety" belief
HE, D., WEI, L., WANG, J., CAO, C. C. & TOK, D., 2026, In: Marketing Letters. 37, 1, 13.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Heartbreakers must be punished! Consumer reaction toward brand alliance termination
HE, D., LIANG, C., CHEN, F. & JIANG, Y., Dec 2025, In: Journal of Business Research. 201, 13 p., 115692.Research output: Journal Publications › Journal Article (refereed) › peer-review