Research output
- 5 Journal Article (refereed)
Search results
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2026
Exploring the impact of inter-text space on consumer reactions in firm-customer communication
WANG, J., HE, D., LI, Y. & JIANG, Y., May 2026, In: Journal of Business Research. 210, 116111.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Handmade brands and product variety perception: The "handmade = small variety" belief
HE, D., WEI, L., WANG, J., CAO, C. C. & TOK, D., 2026, In: Marketing Letters. 37, 1, 13.Research output: Journal Publications › Journal Article (refereed) › peer-review
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2025
Heartbreakers must be punished! Consumer reaction toward brand alliance termination
HE, D., LIANG, C., CHEN, F. & JIANG, Y., Dec 2025, In: Journal of Business Research. 201, 13 p., 115692.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Loose = fun? How interstitial space in brand logos affects product perception
LIU, Q. E., HE, D. & JIANG, Y., Apr 2025, In: Journal of Business Research. 192, 12 p., 115295.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access8 Link opens in a new tab Citations (Scopus) -
Sales representative vs. firm commitment: The moderating role of national distance
WANG, M., GU, F. F., ZHAO, D. & HE, D., May 2025, In: Industrial Marketing Management. 127, p. 119-132 14 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
1 Link opens in a new tab Citation (Scopus)