Negative Brand Publicity and Consumer Attributions: The Moderating Influence of Corporate Brand Dominance and Individual Thinking Styles (品牌負面曝光事件與消費者歸因:企業品牌顯著性及個體思維方式的調節作用)

Project Details

StatusFinished
Effective start/end date1/01/1430/06/16

Funding

  • Research Grants Council: HKD180,587.00

Funding Scheme

  • General Research Fund