Negative Brand Publicity and Consumer Attributions: The Moderating Influence of Corporate Brand Dominance and Individual Thinking Styles

Project Details

StatusFinished
Effective start/end date1/01/1430/06/16

Funding

  • Research Grants Council: HKD180,587.00

Funding Scheme

  • General Research Fund

Research Output

  • 1 Conference paper (refereed)
  • 1 Conference Paper (other)

Consumer attributions toward brand-harm crisis : the role of corporate brand dominance

POON, S. C. P. & ZHOU, L., 1 Jan 2016, Globalization : developments, opportunities and challenges : proceedings of the Twenty-fifth Annual World Business Congress, June 15-19, 2016, London, United Kingdom. International Management Development Association, p. 185-189 5 p.

Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)

  • Negative Brand Publicity and Consumer Attributions

    POON, S. C. & ZHOU, L., 7 Jan 2016.

    Research output: Other Conference ContributionsConference Paper (other)Researchpeer-review