Negative Brand Publicity and Consumer Attributions: The Moderating Influence of Corporate Brand Dominance and Individual Thinking Styles (品牌負面曝光事件與消費者歸因：企業品牌顯著性及個體思維方式的調節作用)

Status	Finished
Effective start/end date	1/01/14 → 30/06/16

Consumer attributions toward brand-harm crisis : the role of corporate brand dominance
POON, S. C. P. & ZHOU, L., 1 Jan 2016, Globalization : developments, opportunities and challenges : proceedings of the Twenty-fifth Annual World Business Congress, June 15-19, 2016, London, United Kingdom. International Management Development Association, p. 185-189 5 p.
Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review
Negative Brand Publicity and Consumer Attributions
POON, S. C. & ZHOU, L., 7 Jan 2016.
Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review

Project Details