Project Details
| Status | Finished |
|---|---|
| Effective start/end date | 1/01/21 → 31/12/22 |
Funding
- LU Research Committee: HK$80,000.00
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):
-
SDG 11 Sustainable Cities and Communities
Funding Scheme
- Direct Grant
Fingerprint
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Research output
- 2 Journal Article (refereed)
-
Influencer marketing effectiveness
LEUNG, F. F., GU, F. F., LI, Y., ZHANG, J. Z. & PALMATIER, R. W., Nov 2022, In: Journal of Marketing. 86, 6, p. 93-115 23 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access318 Link opens in a new tab Citations (Scopus) -
Mediation effects of online public attention on the relationship between air pollution and precautionary behavior
XU, G., FENG, X., LI, Y. & JIA, J., Mar 2022, In: Journal of Management Science and Engineering. 7, 1, p. 159-172 14 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access15 Link opens in a new tab Citations (Scopus)