Signaling and Countersignaling: The Role of Social Relations

LI, Yiwei (PI)
HUANG, Zhongqiang Tak (CoI)

Department of Marketing and International Business

2 Journal Article (refereed)

2 results

Filter

2022
Influencer marketing effectiveness
LEUNG, F. F., GU, F. F., LI, Y., ZHANG, J. Z. & PALMATIER, R. W., Nov 2022, In: Journal of Marketing. 86, 6, p. 93-115 23 p., 93-115.
Research output: Journal Publications › Journal Article (refereed) › peer-review

Open Access
180 Citations (Scopus)
Mediation effects of online public attention on the relationship between air pollution and precautionary behavior
XU, G., FENG, X., LI, Y. & JIA, J., Mar 2022, In: Journal of Management Science and Engineering. 7, 1, p. 159-172 14 p.
Research output: Journal Publications › Journal Article (refereed) › peer-review

Open Access
14 Citations (Scopus)