The Design of Reward Menus in Crowdfunding

Department of Marketing and International Business

1 Journal Article (refereed)

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2024
Clicks for money : Predicting video views through a sentiment analysis of titles and thumbnails
CUI, G., CHUNG, S.Y.-H., PENG, L. & WANG, Q., 1 Oct 2024, In: Journal of Business Research. 183, 114849.
Research output: Journal Publications › Journal Article (refereed) › peer-review