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The Effect of Online Manipulations on Sales: An Empirical Investigation across Different Platforms
PENG, Ling
(PI)
CUI, Geng
(CoI)
Department of Marketing and International Business
Overview
Project Details
Status
Finished
Effective start/end date
1/04/14
→
30/11/16
Funding
LU Research Committee:
HK$120,000.00
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Funding Scheme
Direct Grant