Research output per year
Research output per year
Project Details
| Status | Finished |
|---|---|
| Effective start/end date | 1/01/22 → 30/06/23 |
Funding
- LU Research Committee: HK$50,000.00
Funding Scheme
- Faculty Research Grant
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Research output
- 1 Journal Article (refereed)
-
Look or sound like a winner? The effects of masculine and feminine gender cues in marketing videos
CUI, G., PENG, L., CHUNG, Y. & LIANG, S., Jan 2025, In: Journal of Business Research. 186, 115019.Research output: Journal Publications › Journal Article (refereed) › peer-review