Project Details
| Status | Finished |
|---|---|
| Effective start/end date | 1/09/17 → 31/12/18 |
Funding
- LU Research Committee: HK$50,000.00
Funding Scheme
- Faculty Research Grant
The Effects of Multi-device Usage and Implications for Cross-platform Marketing: An Exploratory Study
- CUI, Geng (PI)