Project Details
| Status | Finished |
|---|---|
| Effective start/end date | 1/03/11 → 31/10/12 |
Funding
- LU Research Committee: HK$29,850.00
Funding Scheme
- Faculty Research Grant
The Effects of Word-of-mouth and Attitude Functions on the Consumption of Genuine and Counterfeit Luxury Brands: a Study of Chinese Consumers
- POON, Patrick (PI)