Project Details
| Status | Finished |
|---|---|
| Effective start/end date | 1/06/21 → 31/05/23 |
Funding
- Lam Kei On Memorial Trust: HK$155,000.00
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):
-
SDG 12 Responsible Consumption and Production
Funding Scheme
- Lam Woo Research Fund – Project Grant
Fingerprint
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Research output
- 1 Journal Article (refereed)
-
Hiding in the Crowd: Secrecy Compels Consumer Conformity
HE, D., JIANG, Y. & GORN, G. J., Apr 2022, In: Journal of Consumer Research. 48, 6, p. 1032–1049 18 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access11 Link opens in a new tab Citations (Scopus)