The Investigation of Consumer-Generated Reviews of Credence Product

CHEN, Yu Jen (PI)

Department of Marketing and International Business

1 Journal Article (refereed)

1 results

2021
Online Reviews of Credence Service Providers: What Do Consumers Evaluate, Do Other Consumers Believe the Reviews, and Are Interventions Needed?
LANTZY, S., HAMILTON, R. W., CHEN, Y.-J. & STEWART, K., Jan 2021, In: Journal of Public Policy and Marketing. 40, 1, p. 27-44 18 p., 074391562095067.
Research output: Journal Publications › Journal Article (refereed) › peer-review
11 Citations (Scopus)