The Invisible Hand of Social Capital: Gender Inequality in Academic Publishing

LI, Yiwei (PI)
SI, Kao (CoI)

Department of Marketing and International Business

2 Journal Article (refereed)

2 results

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2022
Influencer marketing effectiveness
LEUNG, F. F., GU, F. F., LI, Y., ZHANG, J. Z. & PALMATIER, R. W., Nov 2022, In: Journal of Marketing. 86, 6, 93-115.
Research output: Journal Publications › Journal Article (refereed) › peer-review

Open Access
132 Citations (Scopus)
Mediation effects of online public attention on the relationship between air pollution and precautionary behavior
XU, G., FENG, X., LI, Y. & JIA, J., Mar 2022, In: Journal of Management Science and Engineering. 7, 1, p. 159-172 14 p.
Research output: Journal Publications › Journal Article (refereed) › peer-review

Open Access
12 Citations (Scopus)