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The Right One at the Right Time: The Effect of Decision Stage on Consumers' Relative Preference for Algorithm-Based over Human Recommendations
FANG, Xunchang
(PI)
Department of Marketing and International Business
Overview
Project Details
Status
Not started
Effective start/end date
1/01/25
→
15/08/26
Funding
LU Research Committee:
HK$50,000.00
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Funding Scheme
Faculty Research Grant