Unravel the Effect of Items and Subject Ability on New Product Concept Testing: An Item Response Theory Perspective (量表項目和被试能力對新產品概念測試的影響:一個項目反應理論視角)

Project Details

Effective start/end date1/01/1531/12/16


  • Research Grants Council: HKD175,356.00

Funding Scheme

  • General Research Fund

Research Output

  • 2 Presentation
  • 2 Journal Article (refereed)

A Multi-Facet Item Response Theory Approach to Improve Customer Satisfaction Using Online Product Ratings

PENG, L., CUI, G., CHUNG, Y. H. & LI, C., Sep 2019, In : Journal of the Academy of Marketing Science. 47, 5, p. 960-976 17 p.

Research output: Journal PublicationsJournal Article (refereed)

  • 2 Citations (Scopus)

    Picking winners : new product concept testing with item response theory

    LI, C., PENG, L. & CUI, G., 2017, In : International Journal of Market Research. 59, 3, p. 335-353 19 p.

    Research output: Journal PublicationsJournal Article (refereed)

  • 1 Scopus Citations