Unravel the Effect of Items and Subject Ability on New Product Concept Testing: An Item Response Theory Perspective (量表項目和被试能力對新產品概念測試的影響：一個項目反應理論視角)

CUI, Geng (PI)
PENG, Ling (CoI)

Department of Marketing and International Business

Status	Finished
Effective start/end date	1/01/15 → 31/12/16

Funding

Research Grants Council (HKSAR): HK$175,356.00

Funding Scheme

General Research Fund

2 Presentation
2 Journal Article (refereed)

A Multi-Facet Item Response Theory Approach to Improve Customer Satisfaction Using Online Product Ratings
PENG, L., CUI, G., CHUNG, Y. H. & LI, C., Sept 2019, In: Journal of the Academy of Marketing Science. 47, 5, p. 960-976 17 p.
Research output: Journal Publications › Journal Article (refereed) › peer-review
22 Citations (Scopus)
Picking winners : new product concept testing with item response theory
LI, C., PENG, L. & CUI, G., 2017, In: International Journal of Market Research. 59, 3, p. 335-353 19 p.
Research output: Journal Publications › Journal Article (refereed) › peer-review
3 Citations (Scopus)
Identifying the Influential Aspects and Raters of Hotels from Online Reviews: An Item Response Theory Perspective
CUI, G., PENG, L. & LI, C., 2016.
Research output: Other Conference Contributions › Presentation