Unravel the Effect of Items and Subject Ability on New Product Concept Testing: An Item Response Theory Perspective (量表項目和被试能力對新產品概念測試的影響:一個項目反應理論視角)

Project Details

StatusFinished
Effective start/end date1/01/1531/12/16

Funding

  • Research Grants Council (HKSAR): HKD175,356.00

Funding Scheme

  • General Research Fund