Project Details
| Status | Finished |
|---|---|
| Effective start/end date | 1/01/15 → 31/12/16 |
Funding
- Research Grants Council (Hong Kong, China): HK$175,356.00
Funding Scheme
- General Research Fund
Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
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A Multi-Facet Item Response Theory Approach to Improve Customer Satisfaction Using Online Product Ratings
PENG, L., CUI, G., CHUNG, Y. H. & LI, C., Sept 2019, In: Journal of the Academy of Marketing Science. 47, 5, p. 960-976 17 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
28 Link opens in a new tab Citations (Scopus) -
Picking winners : new product concept testing with item response theory
LI, C., PENG, L. & CUI, G., 2017, In: International Journal of Market Research. 59, 3, p. 335-353 19 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
4 Link opens in a new tab Citations (Scopus) -
Identifying the Influential Aspects and Raters of Hotels from Online Reviews: An Item Response Theory Perspective
CUI, G., PENG, L. & LI, C., 2016.Research output: Other Conference Contributions › Presentation