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Unravel the Effect of Items and Subject Ability on New Product Concept Testing: An Item Response Theory Perspective (量表項目和被试能力對新產品概念測試的影響:一個項目反應理論視角)
CUI, Geng
(PI)
PENG, Ling
(CoI)
Department of Marketing and International Business
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Research Outputs
(4)
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Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
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Social Sciences
Item Response Theory
100%
Conceptualization
66%
Satisfaction
66%
Films
33%
Testing
33%
Analysis
33%
TripAdvisor
16%
Marketing Research
16%
Performance
16%
Novels
16%
Situation
16%
Alcoholic Beverages
16%
Marketing Strategy
16%
Consumer Attitude
16%
Consumption
16%
Innovation
11%
Popularity
11%
Evaluation
11%
Procedure
11%
Identification
11%
Implementation
11%
Professional Personnel
11%
Benchmarking
11%
Earth and Planetary Sciences
Investigation
44%
Response
33%
Benchmarking
11%
Selection
11%
Product
11%
Viability
11%
Improvement
11%
Evaluation
11%
Innovation
11%
Show
11%