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Unravel the Effect of Items and Subject Ability on New Product Concept Testing: An Item Response Theory Perspective (量表項目和被试能力對新產品概念測試的影響:一個項目反應理論視角)
CUI, Geng
(PI)
PENG, Ling
(CoI)
Department of Marketing and International Business
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Research Outputs
(4)
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Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
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Social Sciences
Item Response Theory
100%
Marketing Research
12%
Marketing Strategy
12%
Consumer Attitude
12%