Unravel the Effect of Items and Subject Ability on New Product Concept Testing: An Item Response Theory Perspective (量表項目和被试能力對新產品概念測試的影響：一個項目反應理論視角)

CUI, Geng (PI)
PENG, Ling (CoI)

Department of Marketing and International Business

2 Presentation
2 Journal Article (refereed)

2 results

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2016

Identifying the Influential Aspects and Raters of Hotels from Online Reviews: An Item Response Theory Perspective
CUI, G., PENG, L. & LI, C., 2016.
Research output: Other Conference Contributions › Presentation
Mining Intelligence from Multi-Aspect Online Product Ratings: An Expanded Item Response Theory Framework
CUI, G., PENG, L. & LI, C., 23 Oct 2016.
Research output: Other Conference Contributions › Presentation