"We" versus "They": How and Why the Usage of First- versus Third-Person Perspective in Crowdfunding Description Matters

Project Details

StatusFinished
Effective start/end date1/01/2231/12/23

Funding

  • LU Research Committee: HK$80,000.00

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Funding Scheme

  • Direct Grant

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