When customer gratitude makes surface acting more worthwhile: The role of self-enhancement ( 當顧客的感激之情讓表面行為變得更有價值時：自我增強理論的角度)

Project Details

StatusActive
Effective start/end date1/01/24 → 31/12/25

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth

Funding Scheme

  • Early Career Scheme