中國跨國公司在企業國際化過程中的外國市場選擇與進入模式

基于中国跨国公司的崛起，它们如何在外国市场选择与进入模式方面作出决策需要系统研究。通过对中国制造企业的调查，我们发现它们的外国市场选择及进入模式战略在不同的对外，直接投资（FDI）的经营模式中存在着显著差异。发达经济体及发展中国家都是中国企业出口的重要市场，同时这些企业更倾向于在发达经济体中投资于营销、生产及研发领域。本研究结论对理解新兴市场跨国公司的海外市场选择和进入模式有重要启示。 Given the rise of Chinese multinational corporations, how they make foreign market selection and entry mode decisions warrants systematic investigation. With a survey of manufacturing firms in China, we find that their foreign market selection and entry mode decisions vary significantly across the type of FDI operations. While both developed and less developed economies represent important export opportunities for Chinese firms, developed economies tend to attract more FDI from Chinese firms in marketing, production and RandD operations. The findings shed light on the distinctive motivations for foreign market selection and entry mode decisions by emerging market multinationals.