电影院里的录像厅 : 再探改革开放初期中国城市电影放映事业的市场化危机

Translated title of the contribution: The Video Hall in the Cinema: A Re-examination of the Marketization Crisis of China’s Urban Film Projection in the Early Reform and Opening-up Period

侯弋飏*

*Corresponding author for this work

Research output: Journal PublicationsJournal Article (refereed)peer-review

Abstract

20世纪 80年代末,面对城市观影人数急剧下滑的市场困境,在电影院里开设录像厅,进行录像放映成为当时中国影院经营者们普遍采取的一种发展策略。通过对改革开放初期城市影院空间改造相关案例的分析讨论,本文认为,录像厅作为城市影院多功能化改造中的重要组成部分,在很大程度上帮助电影院成功实现了从单一影厅走向多厅化放映、多种经营模式的阶段性过渡。在市场化改革的驱动下,“电影院里的录像厅”这一现象说明电影与录像之间的关系在 20世纪 80年代末曾经由竞争走向(短暂的)共存。这种彼此依存、相互促进的经营模式促使日渐低迷的城市影院努力朝着市场化转型的方向迈进,并在一定程度上弥补了都市文化中娱乐消费的空白。
Translated title of the contributionThe Video Hall in the Cinema: A Re-examination of the Marketization Crisis of China’s Urban Film Projection in the Early Reform and Opening-up Period
Original languageChinese (Simplified)
Pages (from-to)75-81
Journal当代电影 = Contemporary Cinema
Volume2024
Issue number3
Publication statusPublished - 5 Mar 2024

Keywords

  • 录像厅
  • 城市电影院
  • 市场化危机
  • 改革与中国电影

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