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Author

  • Geng CUI
2016

Consumer attitude towards beauty in China : evidence from cosmetics industry in China

CUI, G. & YANG, F., 1 Jul 2016, 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing and Management Associations, p. 1607-1611 5 p.

Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)Researchpeer-review

2013

Asking the Right Questions: Item Response Theory for New Product Concept Testing

PENG, L., CUI, G. & LI, C., Aug 2013.

Research output: Other Conference ContributionsPresentationPresentation

2011

Professional Critics or Ordinary Consumers, Whom and How Much Can We Rely on: An Empirical Investigation of the Movie Industry

PENG, L., CUI, G. & LI, C., 21 Aug 2011.

Research output: Other Conference ContributionsAbstractResearch

2014

Different roads to Rome? Patterns of internationalization in Chinese firms

CUI, G., CHAN, T. S., ZHANG, H. & PENG, L., 1 Nov 2014, Research on Asian firms : a review and look forward. Palgrave Macmillan, p. 183-204 22 p.

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterResearchpeer-review

2015

Online Responding as an Innovative Communication Channel to Engaging Customers

LI, C., CUI, G. & PENG, L., 3 Dec 2015.

Research output: Other Conference ContributionsPresentationPresentation

International business research in Asia

MAKINO, S., CHAN, T. S. & CUI, G., 1 Nov 2013, Multinationals and global consumers : tension, potential and competition. CHAN, T. S. & CUI, G. (eds.). Palgrave Macmillan, p. 1-12 12 p. (The AIB Southeast Asia Series; vol. 2013).

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterResearchpeer-review

2016

A grounded theory approach to exploring the phenomenon of seller manipulations of online product reviews

LI, C., PENG, L. & CUI, G., 1 Jul 2016, 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing and Management Associations, p. 1538-1551 14 p.

Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)Researchpeer-review

2014

The internationalization of emerging market multinationals : effects of host and home country institutional factors

ZHANG, Y., CUI, G. & CHAN, T. S., 1 Nov 2014, Research on Asian firms : a review and look forward. Palgrave Macmillan, p. 45-64 20 p.

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterResearchpeer-review

2015

The effect of online review manipulations on sales : a comparative study of U.S. and China

PENG, L. & CUI, G., 3 Dec 2015.

Research output: Other Conference ContributionsPresentationPresentation

2018
Open Access
2015

Manipulating Online Product Reviews: Its Effect on Consumer Suspicion and Purchase Intention

PENG, L., CUI, G. & ZHUANG, M., 30 Jul 2015.

Research output: Other Conference ContributionsPresentationPresentation

2013

Selecting best ideas for new product development

PENG, L. & CUI, G., 1 Jan 2013, Flexibility, innovation, and adding value as drivers of global competitiveness : private and public sector challenges : proceedings of the Twenty-second Annual World Business Congress, June 25-29, 2013, National Taipei University, Taipei, Taiwan.. International Management Development Association, p. 166-173 8 p.

Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)Researchpeer-review

2017

Mainland China-Hong Kong Economic Integration: Construction of An Index and Applications to Public Policy Research

CUI, G. & LO, S., Dec 2017. 20 p.

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

2016

Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis

YUAN, D., CUI, G. & LAI, L., 2016, In : Journal of Consumer Marketing. 33, 4, p. 281-291 11 p.

Research output: Journal PublicationsJournal Article (refereed)

5 Citations (Scopus)

Consumer perceptions of online review deceptions : an empirical study in China

PENG, L., CUI, G., ZHUANG, M. & LI, C., 2016, In : Journal of Consumer Marketing. 33, 4, p. 269-280 12 p.

Research output: Journal PublicationsJournal Article (refereed)

7 Citations (Scopus)
2015

Selecting ideas for new product development : comparison of monadic test and adaptive concept screening under the G theory framework

CUI, G., PENG, L. & FLORES, L. P., Aug 2015, In : European Journal of Innovation Management. 18, 3, p. 380-396 17 p.

Research output: Journal PublicationsJournal Article (refereed)

2017

Picking winners : new product concept testing with item response theory

LI, C., PENG, L. & CUI, G., 2017, In : International Journal of Market Research. 59, 3, p. 335-353 19 p.

Research output: Journal PublicationsJournal Article (refereed)

1 Scopus Citations
2018

Tailoring management response to negative reviews: The effectiveness of accommodative versus defensive responses

LI, C., CUI, G. & PENG, L., 1 Jul 2018, In : Computers in Human Behavior. 84, p. 272-284 13 p.

Research output: Journal PublicationsJournal Article (refereed)

18 Citations (Scopus)

The Faces of Success: Beauty and Ugliness Premiums in Online Platforms

PENG, L., CHUNG, Y. H., CUI, G. & ZHENG, W., 27 Oct 2018.

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

2017

Emerging market firms' internationalization : how do firms' inward activities affect their outward activities?

LI, H., YI, X. & CUI, G., Dec 2017, In : Strategic Management Journal. 38, 13, p. 2704-2725 22 p.

Research output: Journal PublicationsJournal Article (refereed)

15 Citations (Scopus)
2018

Manufactured opinions: The effect of manipulating online product reviews

ZHUANG, M., CUI, G. & PENG, L., Jun 2018, In : Journal of Business Research. 87, p. 24-35 12 p.

Research output: Journal PublicationsJournal Article (refereed)

17 Citations (Scopus)
2013

Global firms competing locally : management localization and subsidiary performance in China

CUI, G., CHAN, T. S. & HUANG, S., 1 Nov 2013, Multinationals and global consumers : tension, potential and competition. Palgrave Macmillan, p. 58-75 18 p.

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterResearchpeer-review

9 Citations (Scopus)

Global firms competing locally : management localization and subsidiary performance in China

CUI, G., CHAN, T. S. & HUANG, S., 1 Jan 2013, Flexibility, innovation, and adding value as drivers of global competitiveness : private and public sector challenges : proceedings of the Twenty-second Annual World Business Congress, June 25-29, 2013, National Taipei University, Taipei, Taiwan.. International Management Development Association, p. 37-44 8 p.

Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)Researchpeer-review

Multinationals and global consumers : tension, potential and competition

CHAN, T. S. (ed.) & CUI, G. (ed.), 2013, Palgrave.

Research output: Scholarly Books | Reports | Literary WorksBook (Editor)

2011

中國跨國公司在企業國際化過程中的外國市場選擇與進入模式

陳增聲 & 崔耕, 1 Nov 2011, In : 战略决策研究 Journal of Strategy and Decision-Making. 2, 6, p. 14-21 8 p.

Research output: Journal PublicationsJournal Article (refereed)

2016

Cultural distance, host regulatory quality, and location choice : a hierarchical analysis of Chinese multinationals

CUI, G., LI, X., PENG, L. & CHAN, T. S., 2016, Asian businesses in a turbulent environment : uncertainty and coping strategies. CHAN, T. S. & CUI, G. (eds.). Palgrave Macmillan, p. 65-91 27 p.

Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)Researchpeer-review

Asian businesses in a turbulent environment : uncertainty and coping strategies

CHAN, T. S. (ed.) & CUI, G. (ed.), 2016, Palgrave Macmillan. (AIB Southeast Asia book series (AIBSEAR))

Research output: Scholarly Books | Reports | Literary WorksBook (Editor)

2013

Data mining using parallel multi-objective evolutionary algorithms on graphics processing units

WONG, M. L. & CUI, G., 1 Jan 2013, Massively Parallel Evolutionary Computation on GPGPUs. Springer-Verlag GmbH and Co. KG, p. 287-307 21 p.

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterResearchpeer-review

12 Citations (Scopus)
2014

Location choice and entry mode of emerging market multinationals : a study of Chinese firms

CUI, G., CHAN, T. S. & ZHANG, Y., 2014, In : Journal of International Marketing Strategy. 1, 2, p. 1-12 12 p.

Research output: Journal PublicationsJournal Article (refereed)

2013

Culture, cognitive style and consumer response to informational vs. transformational advertising among East Asians : evidence from the PRC

CUI, G., LIU, H., YANG, X. & WANG, H., 2013, In : Asia Pacific Business Review. 19, 1, p. 16-31 16 p.

Research output: Journal PublicationsJournal Article (refereed)

14 Citations (Scopus)

The comparative impact of critics and consumers : applying the generalisability theory to online movie ratings

PENG, L., CUI, G. & LI, C., 1 May 2013, In : International Journal of Market Research. 55, 3, p. 413-436 24 p.

Research output: Journal PublicationsJournal Article (refereed)

5 Citations (Scopus)
2015

Targeting high value customers while under resource constraint : partial order constrained optimization with genetic algorithm

CUI, G., WONG, M. L. & WAN, X., Feb 2015, In : Journal of Interactive Marketing. 29, 1, p. 27-37 11 p.

Research output: Journal PublicationsJournal Article (refereed)

12 Citations (Scopus)
2019

A Multi-Facet Item Response Theory Approach to Improve Customer Satisfaction Using Online Product Ratings

PENG, L., CUI, G., CHUNG, Y. H. & LI, C., Sep 2019, In : Journal of the Academy of Marketing Science. 47, 5, p. 960-976 17 p.

Research output: Journal PublicationsJournal Article (refereed)

2 Citations (Scopus)
2020

Do the pieces fit? Assessing the configuration effects of promotion attributes

PENG, L., CUI, G. & CHUNG, Y., 1 Mar 2020, In : Journal of Business Research. 109, p. 337-349 13 p.

Research output: Journal PublicationsJournal Article (refereed)

2014

M(art)worlds : consumer perceptions of how luxury brand stores become art institutions

JOY, A., WANG, J. J., CHAN, T. S., SHERRY Jr., J. F. & CUI, G., Sep 2014, In : Journal of Retailing. 90, 3, p. 347-364 18 p.

Research output: Journal PublicationsJournal Article (refereed)

64 Citations (Scopus)

莫让网评变为"罔评" : 故意操纵网络产品评论对消费者的影响

Translated title of the contribution: What if consumers view online product reviews as intentional manipulation?崔耕, 庄梦舟 & 彭玲, 1 Mar 2014, In : 营销科学学报 = Journal of Marketing Science. 10, 1, p. 21-34 14 p.

Research output: Journal PublicationsJournal Article (refereed)

9 Citations (Scopus)
2016

Mining Intelligence from Multi-Aspect Online Product Ratings: An Expanded Item Response Theory Framework

CUI, G., PENG, L. & LI, C., 23 Oct 2016.

Research output: Other Conference ContributionsPresentationPresentation

2015

The Effect of Online Review Manipulations on Sales: A Comparative Study of U.S. and China

PENG, L. & CUI, G., Dec 2015. 18 p.

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

2014

Research on Asian firms : a review and look forward

CUI, G., CHAN, T. S. & ZHANG, H., 1 Nov 2014, Research on Asian firms : a review and look forward. Palgrave Macmillan, p. 1-24 24 p.

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterResearchpeer-review

2016

Identifying the Influential Aspects and Raters of Hotels from Online Reviews: An Item Response Theory Perspective

CUI, G., PENG, L. & LI, C., 2016.

Research output: Other Conference ContributionsPresentationPresentation

2017

Seeing is Believing: The Effects of Profile Pictures in Online Platforms

CHUNG, Y., CUI, G. & PENG, L., Nov 2017.

Research output: Other Conference ContributionsPresentationPresentation

2014

Consume Publicly or Privately? The Dilemma of Counterfeit Consumers

LI, C., PENG, L. & CUI, G., 8 Dec 2014.

Research output: Other Conference ContributionsPresentationPresentation

2016

Picking Winners: New Product Concept Testing with the Item Response Theory

LI, C., PENG, L. & CUI, G., 3 Dec 2016.

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

2013

What If Consumers View Online Product Reviews as an Intentional Manipulation?

ZHUANG, M., PENG, L. & CUI, G., Aug 2013.

Research output: Other Conference ContributionsPresentationPresentation

What Do Seller Manipulations of Online Product Reviews Mean to Consumers?

PENG, L., CUI, G., ZHUANG, M. & LI, C., Dec 2013. 22 p.

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

2014

The rise of Asian firms : strengths and strategies

CHAN, T. S. (ed.) & CUI, G. (ed.), 2014, Palgrave Macmillan.

Research output: Scholarly Books | Reports | Literary WorksBook (Editor)

2016

Uncovering the Interplay of Online Promotion Attributes: A Boosted Tree Approach

PENG, L., CUI, G. & WANG, J., 3 Dec 2016.

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

2015

The Effect of Online Review Manipulations on Sales: An Empirical Investigation across Different Platforms

PENG, L. & CUI, G., 30 Jul 2015.

Research output: Other Conference ContributionsPresentationPresentation