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Author

  • Ling Yee Esther LI
2018

An Investigation on Effect of Customer Characteristics on the Satisfaction-loyalty Link

ZHU, W. & LI, L. Y., 8 Dec 2018. 13 p.

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

Drivers Behind Dietary Supplement Consumption

LI, E. L. Y. & ZHU, W., 1 Apr 2018, In : Hang Seng Management College Business Review. 1, 1, p. 5-11

Research output: Journal PublicationsPolicy or Profession paper

Open Access

Effect of multilevel trust on effort-in-use and service co-design behaviour

LUK, S. T. K., LIU, B. S. C. & LI, E. L. Y., 9 Jul 2018, In : Journal of Services Marketing. 32, 4, p. 505-519 15 p.

Research output: Journal PublicationsJournal Article (refereed)

2 Citations (Scopus)
2017

An Exploratory Study of Factors on Intention-to-Buy Dietary Supplement

ZHU, W. T. & LI, L. Y., Dec 2017. 24 p.

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

Customer participation behavior in high- versus low-contact services : the multiple roles of customer trust

LI, L. Y. E., LIU, S. C. B. & LUK, T. K. . S., 2017, In : Journal of Global Marketing. 30, 5, p. 322-341 20 p.

Research output: Journal PublicationsJournal Article (refereed)

5 Citations (Scopus)

The supply-side of environmental sustainability and export performance : the role of knowledge integration and international buyer involvement

LI, L. Y. E., ZHOU, L. & WU, A., Aug 2017, In : International Business Review. 26, 4, p. 724-735 12 p.

Research output: Journal PublicationsJournal Article (refereed)

13 Citations (Scopus)
2016

Customer participation behavior for value co-creation in high-versus low-contact services : the roles of trust-in-personnel and trust-in-brand

LI, L. Y. E., LUK, T. K. . S. & LIU, S-C. B., 1 Jul 2016, 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing and Management Associations, p. 1552-1565 14 p.

Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)Researchpeer-review

Environmental management practices and performance of international suppliers located in China : how does relationship learning matter?

LI, L. Y. E., 2016, Asian businesses in a turbulent environment : uncertainty and coping strategies. CHAN, T. S. & CUI, G. (eds.). Palgrave Macmillan, p. 167-183 17 p.

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterResearchpeer-review

2014

Stages and patterns of internationalization of the Chinese-owned firms : market-seeking versus resource-seeking firms

CURCI, R., LI, L. Y. E. & MACKOY, R., 2014, In : Journal of Comparative International Management. 17, 2, p. 38-61 24 p.

Research output: Journal PublicationsJournal Article (refereed)

Open Access

The effect of prior assessment of new product ideas on the performance of new product export ventures in international marketing

OGUNMOKUN, G. O. & LI, L. Y. E., 26 Dec 2014, Research Handbook on Export Marketing. JULIAN, C. C. (ed.). Edward Elgar Publishing Ltd., p. 246-259 14 p.

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterResearchpeer-review

2013

Consumer Trust in Service Brand and in Frontline Service Personnel: Impact on Co-Production and Value Co-Creation Behavior - A Cross-Country Study

LUK, S. T. K., LI, E. L. Y. & LIU, B. S. C., Jul 2013, Proceedings of 8th Annual London Business Research ConferenceImperial College, London, UK, 8 -9 July, 2013. 9 p.

Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)Researchpeer-review

Export venture flexibility : its antecedents and effects on performance

LI, L-Y. & OGUNMOKUN, G. O., 2013, In : International Journal of Trade and Global Markets. 6, 2, p. 99-122 24 p.

Research output: Journal PublicationsJournal Article (refereed)

The effect of marketing capability, financing resource and spatial configuration on market-focused flexibility

LI, L. Y. E. & OGUNMOKUN, G. O., 2013, In : International Journal of Trade and Global Markets. 6, 2, p. 158-181 24 p.

Research output: Journal PublicationsJournal Article (refereed)

2012

The effect of manufacturing flexibility on export performance in China

OGUNMOKUN, G. O. & LI, L. Y. E., 1 Mar 2012, In : International Journal of Business and Social Science. 3, 6, p. 7-12 6 p.

Research output: Journal PublicationsJournal Article (refereed)

2011
4 Citations (Scopus)

Marketing metrics' usage : its predictors and implications for customer relationship management

LI, L. Y. E., 1 Jan 2011, In : Industrial Marketing Management. 40, 1, p. 139-148 10 p.

Research output: Journal PublicationsJournal Article (refereed)

23 Citations (Scopus)

Marketing of competence-based solutions to buyers in exploratory relationships : perspective of OEM suppliers

LI, L. Y. E., 1 Oct 2011, In : Industrial Marketing Management. 40, 7, p. 1206-1213 8 p.

Research output: Journal PublicationsJournal Article (refereed)

16 Citations (Scopus)